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Feeding The Panda
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The purpose of this eBook is to educate and inform and to bring full cycle the notion of “authority” and just how important that is becoming. While it may seem that looking backwards is a waste of time and reactionary, our main goal of this eBook is to map out a plan for moving forward beyond this Panda release and to be prepared for the direction that Google is headed. Does anyone know the exact actions they will take? Of course not. But, can we make informed inferences based on what they are emphasizing now? You bet.
So while you likely bought this eBook to “cure the ills caused by Panda” the reality is that is not as much our goal as it is to help you restructure your site towards the direction that Google is headed for.
While we are clearly playing up to the Panda hype right now, look deeper. Really read through this eBook thoroughly and then go back and re-read it. Print it out and highlight it and make notes of the ideas it stimulates for action on your own site. We believe that what you’ll find is that the advice and recommendations being given have a much broader scope than simply gimmicky fixes or minor tweaks just to address this one algorithm change.
Our real goal here is two-fold. First it is designed to help you identify and repair the damage caused by Panda but more importantly it is about how to apply the knowledge of what we’ve learned so that you’ll be prepared for the next round of algorithm changes in advance because you know how to design a site that gives Google what it wants.